Showing up as yourself
Voice & Visibility
You probably have more to say than you're currently saying.
he expertise is there. The experience is real. But somewhere between what you know and what you’re putting out publicly, something gets lost.
The posts feel generic. The profile reads like a CV. The content is active but doesn’t quite sound like you. Or nothing is going out at all because it’s hard to know where to start, what to say, or how to say something without it feeling like a performance.
What this work does for you
It helps you find a point of view and a way of expressing it that feels natural, and then build a presence around that consistently enough that it starts to compound. This isn’t about posting more. It’s about posting with enough clarity and specificity that the right people notice, engage and remember. Over time that translates into a growing audience, meaningful conversations and the kind of visibility that leads to speaking invitations, panels, partnerships and inbound opportunities. The measure of whether it’s working isn’t follower counts. It’s whether the people who matter in your space are starting to associate your name with a particular kind of thinking.
Credit: A photo of a young Maasi leader taken by Trev in Maasai Mara.
What this can look like in practice
LinkedIn profile and positioning
Rebuilding how you introduce yourself on LinkedIn, so your profile reflects the depth of your work and makes the right first impression with the right people.
Content strategy and editorial planning
Developing a clear point of view, a set of themes worth owning, and a realistic content approach that doesn't require you to become a full-time content creator.
Writing support and editorial collaboration
Writing posts, articles and thought leadership pieces that sound like you.
Audience and engagement strategy
Building a deliberate approach to growing the right audience and generating the kind of engagement that leads to thought leadership opportunities.