I've loved writing for as long as I can remember.
In school, my compositions would go up on the notice board. At the time, it felt like a small thing. But looking back, that was where it started. Not just the love of writing, but the discovery that putting the right words to something could make it land differently for other people.
That instinct has guided me through a career that has moved across a few different worlds. Digital media, science communications, sustainability, and climate finance. Each one taught me something different about how language moves, or doesn’t, and why the gap between what someone means and what an audience actually receives matters more than most people realise.
I founded Pooch Comms because that need kept showing up everywhere.
Pooch is small by design.
My communications experience sits across ESG, sustainability, carbon markets, nature-based solutions, conservation, finance, social enterprises and multi-stakeholder events and programmes.
My background is rooted in Kenya and the Africa region, but my work has always moved across international climate policy and finance spaces too. I understand Global South realities from the inside, and I’m equally comfortable in the rooms where global decisions get made.
My experience sits across voluntary carbon markets, nature-based solutions, conservation finance, social enterprises and multi-stakeholder events and programmes. I understand the technical side well enough to know what’s being lost in translation, and I care enough about integrity to say so when something doesn’t hold up.
My story
Before starting Pooch, I spent eight years working in communications roles across B Lab, WWF, the Voluntary Carbon Markets Integrity Initiative and 4G Capital, as well as through Jen Stebbing’s UK-based climate and nature consultancy.
The people I tend to work with already know their subject deeply. They’re not looking for someone to explain the space to them. What they need is someone who can sit close to the work, understand the nuances, and help shape how it comes across to the people who matter most. If that sounds like where you are, I’d be glad to talk.
